News Corp’s iPad only newspaper, The Daily, has had some of the wind knocked out of its sails lately. Having touted an ever increasing number of subscribers since its launch in February, Paid Content has reported the actual number of subscribers is around 80,000 – according to publisher Greg Clayman.
That’s still not half bad, with the majority paying the $39.99 yearly subscription rate. Obviously the content and iPad only consumption model must appeal to some. It’s also around 10,000 subscribers a month, with an average engagement time of 20 minutes.
But it’s not the only model for tablet news consumption. Yahoo has been touting its own tablet news app since February, but taking a different tact. The Livestand project, which may launch as early as this week, offers up aggregated content in the same fashion as existing apps, but with a key difference – its HTML5 based. This means there’s no need for an app store to distribute to tablets, and no cut of subscriptions to Apple, potentially better integration of ads for advertisers and a single destination for users to pull in all the rich news content the web has to offer.
It’s tough to guess which of these will be the more popular format for tablet-based news – the fully personalised aggregation experience or the more traditional single stream of news and features laced with the political and economic beliefs of its publishers. Whichever wins the day, the heavyweights of the web world are certainly bought into the tablet format.